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Rekord: Brand Information
The Rekord Watch-Making Company Ltd. originated in 1993. Rekord "Standard" mechanical watches sell for as little as $28. Rekord "Premium" mechanical watches, including "Premium Skeleton" watches, generally cost between $350 and $1000. Rekord "Premium Tourbillon" watches cost upwards of $4000. In 2006 the company began selling watches under the Soyuz brand (www.soyuz-watch.com). Playboy Playmate Anna Starykh has been an official envoy of the Rekord trademark in Russia since 2006. Here's a link to a Soyuz watch promo on YouTube featuring Ms. Starykh. Philosophy The Rekord company philosophy is unique and creative. Here it is, as posted on their official website: The world has gone crazy. People are no longer capable of making just Watches. Legends, stories and associations are being invented for them. Their consumers demand advertisements, commercials and stimulation. A client needs to be assisted, pushed, encouraged, suggested… REKORD is distinguished of all the others. (REKORD is unlike the others). REKORD is designed for young, powerful and self-confident personalities. We advocate truth and liberty, personality and sex. We need no stimulation or promotion. We come and take (conquer). We buy (we make a deal) when required. And we demand answers from nobody. Why should we need legends? We make our own decisions as to what to wish for. We do have money and we have got used to winning. Yes, we are young, strong and powerful. And we do need only the best. Now we possess it all – our Country, our Time, our Values. And our Rekords. The Russian Rekords. History A chronological history of the Rekord company is available at the Soyuz Watch website. Website The official Rekord website is www.rekord-watch.ru |
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