Luch: Brand Information
Updated 30 Apr 2009 by Editor, RussianWatchGuide.com
Luch is a brand of watches manufactured at the Minsk Watch Plant. They make inexpensive mechanical and quartz watches for men, women and kids. Most of their watches are made for the domestic market.
Outside Russia Luch watches are available at eBay and at stores specializing in Russian products, souvenirs and novelties.
Brand new Luch watches sell for as little as $20.
Despite the company's claim of "elegance, refined adornment, and modern design wich corresponds to world standard", the designs are not in keeping with modern trends. Men's watches are often small, thin and plain. Many watches in the collection look years out of date. In fact, some people buy Luch watches, such as the Luch Perpetual Calendar, strictly for their retro appeal.
About Minsk Watch Plant
Minsk Watch Plant (MWP) produced its first watches more than a half-century ago in 1956. Nowadays Minsk Watch Plant is a modern automated enterprise that employs more than one thousand people. According to the company website, the plant meets the ISO 9001 international standard for quality control.
Where to Buy Luch Watches
The best place to buy a Luch watch is on eBay. An eBay store called Gabriella's Gifts, operated by the GSZ Corporation, has a particularly good selection and positive reputation. It's based in the USA.
The official site for Luch is http://luch.by
Additionally, you can find more detailed information about the company and its business at http://www.belarus.net/mwp/index.htm
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